Illustrated coffee labels

Designing with stone creek coffee

Product Photography provided by Stone Creek Coffee

At Stone Creek Coffee, I've had the pleasure of diving into a variety of projects, from crafting laser-cut installations to painting vibrant murals, designing packaging, and illustrating coffee stories.

One of the core values at Stone Creek is all about sharing the journey from farm to cup, and it starts with the packaging – your first glimpse into the coffee's origin story.

I've had the joy of bringing this journey to life through a collection of illustrated farm-to-cup stories that I designed. These illustrations were born out of the exciting rebranding efforts led by Kim Dunn and Kelsey Robinson back in 2021, with the creative magic of Drew Pond and Eric Resch guiding the way.

CLIENT
Stone Creek Coffee

CREATIVE DIRECTION

Eric Resch & Drew Pond

DESIGN DIRECTION

Angeline Garvey

RESERVE COFFEE PACKAGING

In 2023, I had the privilege of collaborating with Drew Pond to revamp the presentation of Stone Creek's limited reserve coffees. Our aim was to highlight the exceptional nature of this line. Stone Creek takes pride in selecting coffees with distinctive processing methods for their reserve collection, emphasizing the narrative behind each farm's coffee experimentation.

To enhance the storytelling experience, I designed illustrations of coffee plants cascading inside the fold of the bag, creating an immersive journey through the farm's plants. This approach captures the essence of walking amidst the coffee plants themselves, inviting customers to connect with the origin of their brew further.

YEAR
2023

In December 2023, I had the incredible opportunity to journey to Guatemala as part of Stone Creek's employee trip to origin. It was a profound experience witnessing the dedication of those harvesting coffee cherries at San Miguel Coffees. Feeling the leaves brush against my face and the joy of plucking ripe cherries on a volcano was a moment to never forget.

Capturing that experience and translating it onto our packaging was paramount to me in conveying the farm-to-cup narrative. I had envisioned this illustration long before my trip, and seeing it come to life exactly as I imagined was immensely gratifying.

This journey has only scratched the surface of the farm to cup story but important to reflect upon in this reserve line.

The design direction for this bag demands a sense of sophistication and elegance, reflecting the premium nature of these coffees attributed to their unique processing methods.

Maintaining a balance between luxury and functionality, I ensured that the typography seamlessly intertwines with the coffee plant motif, subtly complimenting the side panels of the bag.

In crafting this design, I opted for a more subdued presence of the logo, recognizing that our coffee connoisseur customer values the narrative behind each blend above all else. These coffees embody the passion and curiosity shared by everyone at Stone Creek, serving as a gateway to deeper exploration and appreciation. Thus, the emphasis lies not solely on the brand, but rather on the enriching story and learning experience offered by each cup.

Here's a peek at some of the stories I've brought to life through illustrations for the Stone Creek Coffee Reserve line bag refresh.